Department of Numbers

Rock County Wisconsin Residential Rent and Rental Statistics

The median monthly gross residential rent in Rock County WI was $876 in 2019 according to the Census ACS survey.1 Average gross rent in Rock County was $862 in 2019. The median rent more accurately depicts rental rates in the middle of the distribution of rents and is thus preferred in the analysis below. 2020 Rock County median and average rent data will be released in September of 2021.

Data is also available below for Rock County rental vacancy rates, Rock County rent as a percent of median income and the fraction of renters in Rock County.

Show dollars as: Nominal Real

Real Gross Rent in Rock County Wisconsin (2019 dollars)2

2019 1 Year Change 3 Year Change
US Median Gross Rent $1,097 +1.86% +6.82%
Wisconsin Median Gross Rent $867 +0.58% +3.21%
Rock County WI Median Gross Rent $876 +3.42% +11.45%

Rock County WI Real Gross Rent Trends

At $876, real median gross rent in Rock County was at its highest level in 2019 since the series began in 2005. At $862, real average gross rent in Rock County was at its highest level in 2019 since the series began in 2005.

Real Gross Rent: Rock County WI Median, Rock County WI Average, Wisconsin Median, US Median

Lower quartile, median and upper quartile real gross rent

Real Gross Rent History for Rock County

Date US
Median
Wisconsin
Median
Rock County WI
Median
Rock County WI
Average
2019 $1,097 $867 $876 $862
2018 $1,077 $862 $847 $830
2017 $1,043 $844 $825 $791
2016 $1,027 $840 $786 $785
2015 $1,017 $840 $786 $777
2014 $986 $826 $810 $842
2013 $953 $798 $750 $715
2012 $940 $790 $755 $747
2011 $941 $798 $780 $794
2010 $955 $799 $780 $750
2009 $960 $807 $857 $850

more history ...

Rock County Rental Vacancy Rate

The rental vacancy rate is the fraction of homes for rent that are not occupied.3 In 2019 the rental vacancy rate for Rock County Wisconsin was 4.84% according to Census ACS data.

Rental Vacancy Rate in Rock County Wisconsin

2019 1 Year Change 3 Year Change
US 5.97% -0.18% +0.08%
Wisconsin 4.93% -0.46% +0.08%
Rock County WI 4.84% +2.10%

Trends in Rock County WI Rental Vacancy Rate

The rental vacancy rate in Rock County peaked in 2009 at 11.82%. Since then it has fallen by 6.98% to 4.84%. Data records for this series originated in 2005. From a 2016 post peak low of 2.74%, the rental vacancy rate has increased by 2.10%.

Rental Vacancy Rate: Rock County WI, Wisconsin, US

Rental vacancy rate in Wisconsin

Historical Rental Vacancy Rate data for Rock County

Date US Wisconsin Rock County WI
2019 5.97% 4.93% 4.84%
2018 6.15% 5.39%
2017 6.18% 5.20% 3.61%
2016 5.89% 4.85% 2.74%
2015 5.85% 4.67%
2014 6.32% 4.64% 4.90%
2013 6.49% 5.22% 3.08%
2012 6.77% 5.48% 3.66%
2011 7.40% 5.17% 6.91%
2010 8.17% 6.16% 5.48%
2009 8.43% 5.86% 11.82%

more history ...

Rent as a Fraction of Income

Using median household income data for Rock County, we can calculate the fraction of income the median household would use to pay rent at the median monthly gross rent rate. For Rock County, median monthly gross rent as a fraction of median household income was 17.16% in 2019 according to the ACS.

Rock County Wisconsin Median Annual Rent as a Fraction of Median Household Income

2019 1 Year Change 3 Year Change
US 20.03% -0.47% -0.40%
Wisconsin 16.21% -0.51% -0.73%
Rock County WI 17.16% -0.34% -0.60%

Trends in Rock County WI Rent as a Fraction of Income

The fraction of median Rock County household income required to pay median monthly gross rent peaked in 2012 (relative to the 2005 series origin) at 18.53%. Since then it has fallen by 1.36% to 17.16%.

Fraction of Income towards Rent: Rock County WI, Wisconsin, US

Percent of median household income going towards median monthly gross rent in Rock County Wisconsin

Historical Data for Annual Rent as a Fraction of Income in Rock County Wisconsin

Date US Wisconsin Rock County WI
2019 20.03% 16.21% 17.16%
2018 20.50% 16.72% 17.50%
2017 20.13% 16.57% 17.36%
2016 20.43% 16.94% 17.76%
2015 20.63% 17.08% 16.53%
2014 20.89% 17.83% 18.19%
2013 20.78% 17.67% 18.13%
2012 20.65% 17.46% 18.53%
2011 20.70% 17.60% 18.22%
2010 20.50% 17.51% 17.91%
2009 20.12% 16.99% 18.43%

more history ...

Renter Fraction in Rock County Wisconsin

You can calculate the renter fraction in Rock County in at least two ways: by housing units or by population. I've gone with the housing units measure here. This measure looks at the number of renting households in Rock County as a fraction of total Rock County households. In 2019 31.39% of households were renters according to Census ACS data.

Rock County Fraction of Renters by Household Units

2019 1 Year Change 3 Year Change
US 35.89% -0.16% -0.99%
Wisconsin 32.80% -0.06% -0.54%
Rock County WI 31.39% -2.84% +0.57%

Trends in the Rock County WI Renter Fraction

The Rock County household renter fraction peaked in in 2018 at 34.23% and is now 2.84% below that level. The origin year for the series is 2005.

Fraction of Renting Households: Rock County WI, Wisconsin, US

Fraction of renters in Rock County

History of Rock County Renter Fraction

Date US Wisconsin Rock County WI
2019 35.89% 32.80% 31.39%
2018 36.05% 32.86% 34.23%
2017 36.13% 33.39% 34.00%
2016 36.88% 33.34% 30.82%
2015 36.97% 33.21% 30.31%
2014 36.90% 33.40% 32.72%
2013 36.50% 32.82% 30.24%
2012 36.09% 32.71% 32.06%
2011 35.42% 32.15% 30.40%
2010 34.65% 31.30% 27.28%
2009 34.13% 31.02% 26.25%

more history ...

1. Gross rent is defined as contract rent plus the estimated average monthly cost of utilities (electricity, gas, water, and sewer) and fuel (oil, coal, kerosene, wood, etc.). Because some rentals include utilities and others don't, gross rent is a way of normalizing the variability.

2. Real dollars are calculated using the CPI-U less shelter series.

3. The rental vacancy rate is computed by dividing the number of vacant units for rent by the sum of the renter-occupied units, vacant units that are for rent, and vacant units that have been rented but not yet occupied.